Personal Branding

Personal Branding

Below is a guideline on what the coaching program would look like to set your expectations and provide clarity. This is not carved in stone, the relationship I have with each client is unique and tailor made. We design our sessions together where mostly the client sets the outcome of each session and is committed and accountable to deliver the results.

Personal Branding icon

Personal Branding

What do you wish for people to say about you when they think of your name? What do you want them to see when they type your name on Google search bar? Do you want to be seen as an expert in your field or would you want to just be there with a lot of content yet not standing for anything? Do you want your online brand to be genuine and authentic or merely camouflaging who you are to please anyone and everyone out there?

Sign up to the exclusive personal branding program which will enable you to cultivate ‘the awesome real you’ online and offline.

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Step I

Define a clear and compelling vision of what you want

First things first, you will help yourself get absolute clarity on your vision and outcome. We will discuss what results you expect from career coaching and how would success look like for you. Leveraging NLP tools, we will nail down your vision with precision and then help you break down that long-term goal into, smaller achievable tasks. Painting this well-defined picture would help pave the end in mind and be the starting point of all the great work we will do together.

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Step II

Conduct an online audit to see where you stand

You cannot change people’s perception without first understanding the image you portray online and what they might be perceiving you as. As much as you would resist it, online world is the real world. You can have hundreds of friends and acquaintances who know you personally and think highly of you, but unless you reach the thousands and millions online, you will not create a powerful and popular personal brand to accelerate your career or business.

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Step III

Get clarity on who you are at your core

Only when you know your own identity, can you craft your personal brand identity and unique ‘points of difference’. You will plunge deep into your core and experience an inner shift by becoming more self-aware on your purpose, values, beliefs, strengths and opportunities. For you to genuinely and authentically connect with people who matter, you need to find what is it that is most meaningful and fulfilling to you. You need to explore what are you most passionate and motivated about that would strike a chord with others and design your brand experience around it. You will learn how to invent and re-invent yourself. Have you ever heard of the statement ‘We are most successful at what comes to us naturally, what we know how to do best’? This is what we are after.

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Step IV

Overcome your fears and limiting beliefs to get into the success mindset

Nothing succeeds like success. For you to truly embrace this mindset, you need to clear out the fears, inhibitions and preconceived notions that are holding you back. You are not the only one, we all have them. The ones who succeed are the ones who accept their vulnerabilities, because only when you do, you can choose which ones are really limiting that you need to turn around in your favor. As Brene Brown says, vulnerability is the birthplace of innovation, creativity and change.

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Step V

Market yourself by defining your unique and authentic personal brand that produces value

Do you often find yourself stuttering and stammering when someone catches you off guard and asks ‘tell me about yourself’? It is absolutely critical that you package your strengths and skills in the most compelling way that communicates your journey, your story. Leveraging my brand management and marketing experience, I will ask powerful questions for you to craft your brand story strategically, and explore how it will come to life. You will find ways to produce value and purpose. Every blog post you write, every picture you upload, every tweet you send, every status update you share, builds your personal brand.

Concretely, you will create the following tangible tools:

 Personal brand identity and brand key

– Solid marketing story that could travel online and offline

– Online audit of existing social media presence and revamping it as per above

– An effective Elevator pitch that always hits a home run during interviews and  networking events

– A super stunning and polished Resume/Cover letter

– The art of influencing and negotiating the right package