Direction Dose

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Why Do I Need It?

As a bright millennial and young professional, you have always been in charge of your life. You make things happen, you achieve results and you don’t let life happen to you.

Lately, when it comes to your career, you feel like you’re stuck in a rut!

Stuck trying to figure out your career identity and passion.
Stuck with work you don’t find meaningful & fulfilling.
Stuck in a job where you aren’t learning & growing.
Stuck with a boss who is not transparent.
Stuck and overwhelmed as your job hunt isn’t working.
Stuck and having cold feet at the thought of launching your startup.
Stuck as your newly launched business is not delivering results.
Or just simply stuck!

It is stifling. It is crippling. And it is not meant to be.


Get Your Groove Back!

With Direction Dose, you will see how adept and skillful you are at getting your career unstuck. How you can rev your engine and put your career back on growth. How you can get back in your skin and explore all the answers that lie within you. How you can swim past the shallow surface of your being, plunging deep into your core essence. Direction dose is where you will help yourself uncover your core, align with your values and beliefs, get clarity on your strengths and skills and overcome your fears to get into the success mindset. Ultimately, you will create your unique personal brand that sets your career or business on cruise mode.

Not a destination for naysayers. If you’re the ‘Why me?’ sort, this is definitely not the place for you.

free elevator pitch e-book


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Career Coaching Programs



Are you a millennial student about to choose your career path? Or a young professional still looking for ‘the right job’?



Want to turbo charge your career to get promoted? Or jumpstart your career by transitioning into a new job?



Do you feel passionate about launching your startup, yet get cold feet at the thought of quitting your stable job?



What do people say about you when they hear your name? What does Google search say about you?


Rabiya Ghanchi
Rabiya GhanchiMarketing Manager – Shan Foods Pakistan Pvt. Ltd
I had the fortunate opportunity to work with Samia at a pivotal inflection point in my career. As I sought to both define and refine my next best career move, she systematically helped me to assess my strengths and opportunities...
Ebru Goksu Yildirim
Ebru Goksu YildirimRelationship Systems and Personal Branding Coach BEc, PCC, CPCC, ORSC
Samia is an energetic and caring coach. She takes her clients to the essence level and co-creates with them from this rich place. One of her strengths is being able to establish strong connections through which she enables her clients...
Ryna Ghazi
Ryna GhaziTeacher Trainer (UAE Ministry of Education) and Communications Coach.
I met Samia on an NLP course we were both a part of. We immediately connected on so many areas of life! She is extremely confident, approachable, cheerful, and without a doubt someone I would recommend as a coach. Samia takes the time...
Sadia Saqib
Sadia SaqibSupervisor, Home Finance Ops, Dubai Islamic Bank PJSC.
I would like to thank Samia for a truly stimulating and eye-opening coaching experience. Her patience and understanding helped me find so many answers from within - I feel much more empowered. She did a wonderful job and I will recommend her...
Asha Sathe
Asha SatheCummins ME - HR Function
Samia was one of my team member during our NLP Professional Coach Training that we recently went through. I had a privilege to be in her team for our final assessment. At our final assessment she was my coach and as a client I experienced that...
Samia career coaching

Free Sample Session

Let’s grab coffee and get to know each other. We will talk about what you would like to focus on and what you can expect from me.