We make a living by what we get, but we make a life by what we give.
Samia Hasan is the founder of Direction Dose – a career coach, entrepreneur, trainer and speaker. She’s a certified Neuro Linguistic Programming (NLP) Practitioner and International Professional Certified Coach (IPCC) from the International Coaching Federation (ICF). After completing her MBA in Marketing, she started her career with Procter & Gamble, world leading FMCG organization. She worked her way up as a Senior Regional Brand Manager, working on some of P&G’s billion dollar brands for 9+ years. Throughout this time, she experienced tremendous learning and growth, extensive exposure and travel, managed a huge business with multiple geographies and teams, until she discovered ‘coaching’ as her true calling. Having lived in the UAE for more than 20 years during different stages of her life, she witnessed the country’s remarkable growth and the limitless possibilities it offers. She is well versed with the dynamics of the region, multi-cultural diversity and the unique challenges faced by millennial executives and entrepreneurs. At Direction Dose, Samia genuinely and compassionately empowers millennials to excel in their careers and businesses, enabling them to unlock their true potential and achieve their goals.